Bloatware for BlackBerry OS

Over two years ago, Apple launched the iTunes Application Store to a lot of critism and unsurprisingly, it was a HUGE success… So much so, that EVERY manufacturer you can name has their own application store, in one form or another!

A year later, Research in Motion (RIM) launched BlackBerry App World for “key markets” (read “North America and Canada”), however it would still be another year until most countries were able to access BlackBerry App World…

So, after two years, what do most BlackBerry users actually have available to them?

Most BlackBerry users (ie. Those outside of North America and Canada) ONLY have access to free applications, MOST of which have NOT been localized for THEIR region… That’s it.

No “premium” applications (ie. Those that you have to pay for), almost no localized content, “key” applications missing (such as most of Google’s applications) and very little freeware to choose from.

If this were not enough, not only has RIM shown very little interest in making “premium” content available outside of (what they consider to be) “key markets”, but some of the most popular applications are now ONLY available via BlackBerry App World, meaning that unless you live in North America or Canada, you’re essentially “not allowed” to use these applications!

TWO YEARS in the making and THIS is the best you can come up with RIM?

It’s no wonder BlackBerry App World has been so heavily critisized, by users and developers alike…

When it comes to smartphone marketshare, most global research firms put RIM a LONG way out in front (Apple have made some headway and apparently hold second place, though most research firms still put them a LONG way behind RIM), so it’s unlikely RIM will loose too many customers over BlackBerry App World in the near future…

But RIM will NEVER, EVER overtake Apple when it comes to application sales if they continue to maintain BlackBerry App World in its current state (apparently NO ONE even comes CLOSE to Apple with regards to application sales)!

Assuming RIM maintain BlackBerry App World in its current state or continue to “drag their heels”, BlackBerry App World will just end up being a front-end to RIM’s own applications, as developers heed the critism and look elsewhere to distribute their applications (eg. The popular MobiHand-powered stores, such as CrackBerry.com’s Applications Store)…

At that point, RIM would have wasted money on an application store for nothing, and the millions of BlackBerry users around the world who were not able to access “premium” content will be upset with being stuffed-around by RIM – some users may just take future comments by RIM “with a grain of salt”, but some may end up walking, particularly as competitor’s smartphones continue to get better and more widely available (in the case of Palm’s WebOS devices, and devices powered by Android).

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~ by Logan on January 26, 2010.

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